RTA (Road to Awe) was founded in 2013 by French-born Eli Azran and Los Angeles native David Rimokh. The emerging brand, that initially started with womenswear only, is based in Los Angeles - the birthplace of t-shirts, jeans and leather jackets. RTA was launched with the idea of "creating a movement of like-minded individuals who share a belief that clothing should be used as a form of expression".
Season after season, the luxury streetwear brand, characterized by modern and free-spirited aesthetic, directional cuts, unique washes and finishes, delivers effortlessly cool, easy to style collections that in a very short period of time have already conquered the hearts and closets of celebrities and fashion influencers including Gigi Hadid, Kendall Jenner, Adriana Lima, Heidi Klum or Alessandra Ambrosio.
RTA collections are crafted from premium materials by local artisans within a 12-mile radius of RTA Los Angeles headquarters.