Rotate Birger Christensen is a women's clothing brand founded in 2018, from the partnership between the creative director Jeanette Madsen and the influencer Thora Valdimars.
The brand arises in Copenhagen and asserts itself through sensual and democratic clothes, that are focused on a practical femininity, which includes womens in a modern society context. Iconic symbols are the imposing puff sleeves that adorn blazers, tops and dresses, bringing the style back to a romanticism bucolic remembrance, sometimes mixed with shorts, leather jackets or jeans, typical of the contemporary urban style.
Rotate Birger Christensen is an in-house label of the homonymous boutique Birger Christensen, credited mostly for spreading the revolutionary SCANDI-COOL style around the world from the Hollywood élite to royal families. Opened in 1869 in the Danish capital, the boutique was initially dedicated to the sale of fur coats, while today it hosts luxury fashion brands and offers exclusive collections.
In a context where the neutral palette and clean cuts are masters, the duo founded Rotate Birger Christensen with the aim of upsetting that nordic minimalism through an endless sea of rainbow palettes, contrasting patterns and oversize volumes. Their authority in street style becomes more and more real and their aesthetics go from being a simple fashion brand to a real movement capable of reviving the entire fashion scene.
Rotate Birger Christensen finally stands out, in several key elements that revolve around the joy of life, sensuality and a great feminine spirit, all expressed through technical colors, shapes and silhouettes, that recall the flower power of the 70s and the yuppie style of the 80s.