Oakley: The Brand Behind the Sports Sunglasses Trend

Established in 1975 and acquired in 2007 by James Jannard, Oakley is one of the leading product design and sport performance brands in the world, chosen by world-class athletes to compete at the highest level possible. The holder of more than 850 patents, Oakley is also known for its innovative lens technologies.
Oakley extended its position as a sports eyewear brand into apparel and accessories, offering men’s and women’s product lines that appeal to sport performance, active and lifestyle consumers. At present, it is mentioned in the portfolio of Luxottica along with various other popular brands such as Vogue, Ray Ban and Persol.