Established in 1997 as a small retail shop in Aarhus, Denmark, Minimum soon evolved into an independent clothing label, launching the first male collection in 1999. Later, in 2007, a female line was added to the Minimum brand. Today Minimum is an international clothing company with both a male and a female line, well established and stocked in stores throughout Europe, Asia, Australia and Canada, and presented in 25 showrooms worldwide. Their aim is to give our customers stylish and functional clothing produced from high quality materials but always at affordable prices. inspired by the urban vibe and current trends, their vision is to develop progressive and young designs with undertones of scandinavian coolness. Minimum collections are characterized by an interesting mix of materials, shapes and colours and should be seen as a contributor to the basic wardrobe, while at the same time providing prominent items for special occasions.