Max Mara “ symbol of female power ”

Max Mara is a luxury brand Made in Italy, specialized in the production of clothing. The women’s line by Max Mara is distinguished by sartorial, elegant cuts; for the garments imbued with a strong personality: concrete garments for concrete, ambitious women. The coat, in particular in beige, inspired by male silhouettes, is the real protagonist of all the brand’s collections: designed not only to protect, but to become a symbol of empowerment. The women’s wardrobe is complete with maxi dresses, long wool skirts, sartorial suits with contemporary charm, blazers with male cuts and palazzo pants. There are also accessories for women: glasses, hats, gloves and scarves made with high quality yarns. As for leather goods, Max Mara produces bags of different sizes and loafers, which reflect the sober and refined aesthetics of ready-to-wear.

Max Mara has always been oriented and dedicated to the female universe, to the woman with an enterprising, determined and independent personality. The mission of the brand is in fact to create impactful collections, strong from the aesthetic point of view, but at the same time practical and concrete: garments that have the sole objective to represent the true essence of women. Max Mara stands out for its refined style where the unmistakable traditional imprint of Italian tailoring is revisited in a modern way. An extremely contemporary wardrobe in design, but closely linked to the quality of craftsmanship typical of Made in Italy.

A story that has its roots in the love of dress, tailoring and tradition. It all began in 1951, when Achille Maramotti founded the Max Mara brand in Reggio Emilia, considered the precursor of modern ready-to-wear. The name of the company is not random: composed of the superlative "max" and the first four letters of his surname, to indicate the strong appeal to the quality and identity of the brand, a brand that will forever change the codes of women’s clothing. In 1983 Max Mara’s first collection debuted on the catwalks of Milan Fashion Week. Max Mara Fashion Group, which since 1980 is the holding company of the Maramotti family with president Luigi Maramotti, includes 10 brands: Max Mara, Sportmax, Weekend Max Mara, Max&co., Pennyblack, Marella, iBlues, Marina Rinaldi, Persona by Marina Rinaldi e Intrend. With more than 2000 boutiques in more than 105 countries, the Max Mara Group has become one of the most important and influential fashion companies, a real reference point for Italian and international ready-to-wear.