Max Mara - The Cube is a brand part of the big fashion house, Max Mara. Their production is mainly focused on their women’s down jackets, known for being reversible and also because of their innovative packaging “Cube”. In the latest and modern collections are integrated stylish coats, such as raincoats and vests, and also accessories like bags and clutches.
Since the beginnings, the brand’s design had been based on the research and the innovation,not only on the original cuts but even on the fabrics.
Max Mara - The Cube wants to take on sustainable fashion with their latest collection, presenting CAMELUXE. It's a new project that uses the technology powered by Imbotex Lab.
The sustainable items for the collection are manufactured with a new technique that consists of using recycled materials from unused camel hair fabrics. Their goal was to create a warm, comfortable yet elegant design for cold winter days.