Love Moschino was born in 2008: a playful, vibrant and super chic line, a sort of younger sister of the main brand, designed for men and women (and even a child line) who love to break dress code patterns and build their own personal and unconventional style.
Love Moschino, therefore, retains all the creative, intelligent and ironic character of Moschino, but blends with all the values of LOVE, that is "love": empathy and feeling. A universal, positive word, recognized throughout the world that seems to bring new energy to a brand that was already well established and loved.
His distinctive features? Pop art prints, hearts, golden chains, maxi lettering and bright colors. The ironic, surprising and at times irreverent style, which saw its maximum expression thanks to the creative genius of Jeremy Scott.
The collections of recent years have been characterized by risky choices that, once again, have shocked and surprised the public, with a mix of pop and consumerism icons.