La Perla, passion and tradition in the Made in Italy underwear.

La Perla is an Italian company founded in Bologna in 1954 by seamstress Ada Masotti, luxury lingerie label has demonstrated an intimate understanding of the female body. Dedicated to its ‘Made in Italy’ heritage, La Perla utilizes the same handcrafted corsetry techniques passed down by Masotti herself, demonstrating a level of unrivaled craftsmanship. Utilizing luxe fabrications of silk georgette, chiffon, lace, and silk, La Perla’s refined innuendo is underpinned with a commitment to superior quality. The label offsets daring silhouettes and semi-sheer constructions with whimsical detailing⁠—blending historical knowledge with an innovative point-of-view to craft a sensuous vision of modern femininity. 

Always knows a lingerie brand, La Perla has subsequently entered the sectors of swimwear, nightwear, prêt-à-porter and accessories. 

Since February 2018 it is controlled by the Dutch company Tennor owned by the German financier Lars Windhorst.