Iuter, born as a brand linked to the snowboard's world and to the strongest Italian crew, which includes the brothers Kratter, Andrea Torella and several other athletes, dedicated to sport, accompanied by the motto 'Traninig Kills Rider, Go Party.
The brand gradually evolved into a true avant-garde streetwear brand, surrounded by a cult aura and establishing itself as one of the most innovative streetwear brands on the Italian scene. Today the brand mixes innovative materials and cuts with very strong prints, earning full attention all the attention that surrounded it.
