Italia Independent is a brand of products in the eyewear and lifestyle market. Moreover, thanks to the international experience of management and communication, the brand is also involved in business and commercial initiatives in the communication, design and style sectors that create synergies to support the growth, in Italy and abroad, of the Italy brand Independent.
2008 is the first year in which the Italia Independent brand has a significant diffusion, with the launch of the first collection of sunglasses and some clothing products, as well as marking the beginning of the first collaborations with important brands such as Borsalino, Arfango, Pantofola D'oro. The Independent Ideas agency also establishes new professional relationships with international creative partners including Breil, Fox, La Stampa, Levi’s, Moschino, Meltin’Pot, Gold Pantofola, Film Commission Torino Piemonte.
Italia Independent is a brand that combines creativity and style, fashion and design, tradition and innovation through which it develops, distributes and sells its products and services.
The brand's strategy has been from the outset of focus and differentiation, with the aim of getting the maximum attention on the media level on the Italia Independent brand and to convey the spread of the brand's "philosophy". The mission of Italia Independent is largely contained in its name: Italy is not only the place where the company operates and resides, but also the main inspirational and driving place of the Italia Independent project-company, which is born from the need to update the Made in Italy, to give life to a "Made in Italy 2.0", operating in different sectors to export Italian style into a global world.