Diadora, shared gift and honors

Diadora is an Italian brand specialized in sportswear.

It offers iconic and innovative apparel, shoes and accessories, the constant innovation allowed to develop technologies which lets a performances worthy the best athlete without losing the person’s wellness and security. Another guaranteed sign is the unique Italian style.

Born in 1948 in Caerano di San Marco by Marcello Danieli. At first it was an artisan company specialized in mountain boots, where Danieli works with his wife and his partner Rinaldo Menegoni.

In 1967 the two separated and the Diadora shoes factory born. Thanks to the American’s brevets it starts to specializing in sport shoes like ski boots and après-ski.

With the Montreal Olympic Games in 1976 imposes itself in the world of sport and began the first collaborations with famous names of cycling, soccer and tennis.

The name come from the Greek dia-dora which means “share gift and honors”. In 1972 appears the first logo where the letters d a do a remind the Olympic Rings. In 1973 the letters move away and appears the brand logo that everyone know.

Nowadays is official sponsor and provider of athletes from different categories.