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Founded in 1908
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Genre
Child
Woman
Man
Brand type
Contemporary
Brand specialized in
Clothing total look
Sneakers
History & Philosophy
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CONVERSE: the recipe for a perfect sneaker


Marquis M. Converse is a US company that has been producing footwear since the early twentieth century. Since then, the brand has been committed to creating new great classics of streetwear, representing the frank and creative street culture, through its products reinterpreted in a pop and mainstream key. An example is the women's line where sneakers are the protagonists in every shape and colour. An evergreen immune to the passage of time which, also as regards the collection dedicated to men, offers infinite variations, just think of the "Hike" model made up of a double reinforced sole which makes it perfect for facing any type of challenge. Essential elements, the high comfort and excellent fit, of which Converse has become synonymous.

As stated by the company itself, the goal of each collection from the outset has been to "break the barriers of tomorrow". In fact, wearing Converse products means daring to live a culture inspired by authentic street style, simply by expressing one's personality. Enter the legend at the feet of 70s basketball stars such as Chuck Taylor, the Converse designer sneaker has always been synonymous with thinking outside the box.

The US company was founded by Marquis M. Converse in 1908 under the name "Converse Rubberr Shoes Company". Initially, the company produced galoshes and other models of rubber footwear for women, men and children. Subsequently, in order to increase the brand's reputation, the founder decided to produce shoes suitable for basketball, a sport that was beginning to enjoy great success at the time. That was the real and drastic success of the brand that led it in a short time to obtain global notoriety. In addition to the world of sport in the sixties, seventies and eighties, Converse sneakers were also fashionable in the world of music, in fact many musicians and singers of rock bands wore them, thus amplifying their diffusion even among the mass public. The winning strategy of Converse's music marketing lies precisely in having seen their core consumers, the musicians, not only as buyers but as the media themselves. Despite the success, the competition is fierce and in 2001 the Converse Ruberr Shoe Company is on the verge of bankruptcy. To "save" this colossus, so to speak, is Nike which incorporates the brand by purchasing it for the sum of 305 million dollars. It is estimated that almost 800 million Converse have been sold worldwide in countless models: with eye-catching patterns, studs, fur, double shaft, or classic in black or white version, earning this iconic shoe the definition of cult without time.

Products
From online shops
Converse Converse Chuck Taylor All-Star 70s Hi Off-White 399.00 €
399.00
Converse Converse Chuck Taylor All-Star 70s Hi Ambush White 949.00 €
949.00

Converse stores in New York

Stores selling this brand

Other stores in New York

Selling Converse
337 Lafayette St 10012 New York United States
521 5th Ave 10175 New York United States
99 University Pl 10003 New York United States
37 Brattle Street MA 02138 Cambridge United States
298 Utica Ave, Brooklyn 11213 New York United States
13 7th Ave 10011 New York United States
160 Lexington Ave 10016 New York United States
449 W 14th Street 10014 New York United States
203 W 125th St 10027 New York United States
108 5th Ave 10011 New York United States
2080 Northern Blvd 11030 New York United States
812 Broadway 10003 New York United States
620 5th Ave 10020 New York United States
3806 Broadway 10032 New York United States
326 Canal St 10013 New York United States
47 Howard St 10013 New York United States
503 Broadway 10012 New York United States
560 Broadway 10012 New York United States
22 Little W 12th St 10014 New York United States
15 W 34th St 10001 New York United States
34 W 34th St 10001 New York United States
213 W 34th St. 10001 New York United States
SHOP Converse PRODUCTS
Converse Converse Chuck Taylor All-Star 70s Hi Ambush White 949.00 €
949.00
Converse Converse Chuck Taylor All-Star 70s Hi Off-White 399.00 €
399.00
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