The company was founded in 1953 by Giacomo Rocca. The post-war historical period promoted a rapid development of the business. Women rediscovered the pleasure of elegance and searched for soft fabrics and fine tailoring. The new-found discovery of femininity encouraged Giacomo to turn his business into one of great creations; a fashion company.

Cinzia Rocca is defined as a 300 tailors company. In Dello (Brescia), the tailoring process is a combination of mechansied phases, diligent and handcrafted procedures up to the pure "handmade". The product makes the difference. The uniqueness emerges from the details, the colors are notable for the vibrancy the stock-dyeing gives, the excellence comes out from the precision of the stitchings and from the textile and sartorial choosen techniques.