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BAPE - A Bathing Ape

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Founded in 1993
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A Bathing Ape, the street fashion in Japan.

A Bathing Ape is a Japanese clothing brand founded by Nigo in Ura-Harajuku in 1993. The brand is specialized in men's, women's and children's lifestyle and streetwear, and it is actually running 19 stores in Japan.

After studying fashion editing at college, he worked as editor and stylist for Popeye magazine. After borrowing money from an acquaintance, who also let him use his shop, he opened "Nowhere", his first store, along with Jun Takahashi of Undercover, on April 1, 1993 in Ura-Harajuku.

Deciding to start his own brand, he named it after the 1968 film "Planet of the Apes". According to Nigo, the name "BAPE" is a reference to "A Bathing Ape in Lukewarm Water". Japanese people typically have daily baths in water at temperatures above 40 degrees Celsius (104 °F). As such, to bathe in lukewarm water is to complacently overindulge. This is an ironic reference to the lazy opulence of the younger generation of Japanese, the brand's own customers.

To expose the brand he gave T-shirts to the musician Cornelius, who wore them while performing. For two years he produced 30 to 50 shirts a week, selling half and giving half to friends.

Nigo is also co-owner and head designer of Pharrell Williams clothes brands Billionaire Boys Club and Ice Cream.

Nowadays Bape frequently collaborates with other brands and features characters from popular media comics characters.

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34-40 St. Michaels Square United Kingdom
Friedrichstraße 76-78 10117 Germany
25 rue du Grand Pont 6000 France
Centre commercial Cap Sud Avenue de la Croix Rouge 84000 France
6 Rue d'Alsace 49000 France
10, rue René Goscinny 16000 France
72 bd de la République 47000 France
25 avenue du Parmelan 74000 France
28-30 Rue Thiers 64100 France
2, rue des Jacobins 60000 France
44 rue des Granges 25000 France
9 Allée Paul Riquet 34500 France
11-19 rue Sainte Catherine 33000 France
24 Faubourg de France 90000 France
17 19 place Clémenceau 64200 France
17 boulevard de la République 71100 France
Avenue Eugène Donadeï 06700 France
108 – 114 bvd Maréchal Leclerc 14000 France
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19 boulevard de la Colonne 73018 France
12 Place Grenette 38000 France
41-49 rue de la Liberté 21000 France
19 rue Saint Vincent 40100 France
25 place de Jaude 63000 France
31-39 rue du Palais 17000 France
21 rue Gambetta 33500 France
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1 place du général de Gaulle 33210 France
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103 Grand-Rue 1661 Luxembourg
Centre commercial Carré Sénart Allée du Préambule 77127 France
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10, place Alsace Lorraine 56100 France
209-221 Boulevard Pinel 69675 France
4 rue Winston Churchill 57000 France
28 rue Bir Hakeim 13001 France
27 rue de la République 06500 France
Centre Commercial La Part-Dieu 42, boulevard Eugène Deruelle 69003 France
6 avenue Jean Médecin 06000 France
37 – 39 rue Bessières 82000 France
47 rue Victor Hugo 79000 France
2 - 20, rue de la Marne 44024 France
6 rue Thiers 45000 France
33 à 45 Rue de Vesle 51100 France
14, Cours Bosquet Centre commercial BOSQUET 64000 France
1, Place de la Résistance Face au Castillet 66000 France
Rue de Rohan 35000 France
1 Cours National 17100 France
2 Avenue du Général De Gaulle Centre commercial Rosny 93117 France
4 à 8 rue Lapeyrouse 31008 France
28-30 rue Maréchal Foch 65000 France
34 rue du 22 Novembre 67000 France
77 rue Nationale 37000 France
12 Rue des 3 Cailloux 80000 France
Cnr Burton & Riley St Darlinghurst 2010 Australia
280 Elizabeth St NE E 30307 United States
Åsögatan, 136 11624 Sweden
Via Cesare Battisti, 14 41121 Italy
37 Brattle Street MA 02138 United States
8810 Melrose Ave 90069 United States
2753 S Diamond Bar Blvd Ste B Diamond Bar, CA 91765 CA 91765 United States
19501 Biscayne Blvd 33180 United States
Via Settevalli, 298 06129 Italy
140 NW 4th Ave 97209 United States
Badstuestræde 17 1209 Denmark
426 Massachusetts Ave 02118 United States
Via Firenze, 192 65122 Italy
503 N Fairfax Ave 90036 United States
Via Santa Margherita, 6 31100 Italy
1F & 2F, Citic Square, Jing‘an District China
1519 Central Avenue 28205 United States
10 The Poultry NG1 2HW United Kingdom
49-51 Vicar Lane Leeds LS1 6DS United Kingdom
Via Giovanni Lanza, 1 20121 Italy
Centre Commercial Polygone 1 rue des Pertuisanes 34000 France
133-137 Grainger Street NE1 5AE United Kingdom
400 Oxford Street W1A 1AB United Kingdom
The Bullring Upper Mall East B5 4BP United Kingdom
1 Exchange Square Central M3 1BD United Kingdom
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