L'Eclaireur is q 30 years a cutting-edge refernece point in luxury, and it is always looking for new talents and pathways in the world of high fashion, along the border with poetry and art.
Many great designers have been chosen by this concept store, based in Paris, which helped to write an important part of their history.
Today L'Eclaireur has six stores, five in Paris and one, recently opened, in Los Angeles.
As the name indicates, Eclaireur in French means researcher, the researching work is incessant. The international public is always looking for new inputs and new inspirations, and that's why this space is always changing.
The shops, then, represent an emotional, visual and sensorial experience. In particular, the store in Rue de Sevigne, designed by Arne Quinze, crosses a version recylcled with endless strips of wood, painted and nailed together with a original 'recovered' effect along with futuristic details of 120 screens, on which rotate images in slide. A store that has made headlines for its innovative design and the mayority of clothes are not visible but have to be asked to clerks, who open some walls to show the collections. The goal is to create a single, ongoing relationship and trust among customers and sakesmen, intended to strengthen over time and far years away from that of the super-market self-service: the clothes have to be understood, tested and meditated.
