Folk is a fashion store and brand of London founded in 2001 by Cathal Mcateer and specialized in womenswear and menswear: the products have clean lines and are characterized by great quality and attention to details and the manufacturing of fabrics. The style is contemporary, a modern casual look, sober and full of taste.
Each element or phenomenon was inspirational for Folk, thus today it is a real design studio, inspired by art. The collections have a typical British style and are very refined: Folk can be distinguished because it uses luxurious and exclusive fabrics. It is in continuous improvement, due to the collaboration with many experts, who develop new techniques and new products categories.
Folk stores look like art galleries, where it is possible to find the most prestigious products and the best masterpieces. There are big white spaces which characterize the store, where the interior design is entirely in wood, from floor to stairs, until the furniture and boxes containing clothing. All the products are exposed, illuminated by small floodlights that appear from the ceiling and placed on hall stands or on shelves. Just like a design studio, inside it is also possible to find some marble sculptures representing faces, some of them are simply decorative elements, others are used as support for large wooden tables, where selected garments are exposed.