Assembly was founded by the ex-gallerist Greg Armas in New York in 2008. It is a multi-brand retail store specialized in the sale of menswear and womenswear, but also shoes, handbags, accessories and jewelry.
In 2009, the founder launched his own label: a line full of artistic and more discrete elements, attention to details and characterized by two key elements, innovation and instinct. The store also focuses on international and independent designers, offering its customers high-quality and artisanal products. Vintage and modern are sometimes combine each other, creating innovative collections.
The shabby chic and indie style combine to create a unique result in the boutique design, which uses especially neutral shades. The furnishings are mainly made of wood: the floor, furniture and shelves, as well as the chairs and the colorful reception table. Inside the store, there is a white walled piano and some photos taken by the ex-gallerist and founder of Assembly.