The new Avenue Montaigne concept store, designed by Jacopo Venturini and Pierpaolo Piccioli, respectively CEO and Creative Director of the Maison Valentino, reveals a warm and enveloping environment.

Here, the red color, a distinctive feature of the brand, is the master in all its facets: lacquered and velvety, it revives and contrasts with an ivory white punctuated by transparencies, mineral tones and decorative references from the 30s to the 70s inherent in the world of Couture.

 

Roman touches are not lacking in the new store: marble, onyx, checkered motifs and metaphysical geometries, all articulated around a spectacular staircase, embody the fleeting train of a dress imprinted in the environment, through a fascinating marble patchwork.

Like a nested treasure chest, here is a Red Room dressed in scarlet velvet that "vibrates at the center of a staging designed to embody Parisian heritage and context".

Inspired by the spirit of the times, of each collection, of each season, and metabolized internally around a single client, the new location offers a sensual and personal experience, conceived as a tailor-made invitation to feel welcomed as at home.