Stone Island opens a new flagship store in Stockholm
In Stockholm, Stone Island opened a store according to the new retail concept developed by OMA/AMO. This 90 square metre space makes use of materials and techniques that reflect the brand's identity of research and innovation.
Located on the west side of Norrmalmstorg Square, the shop front features spacious windows that blend in with the surroundings, creating a strong connection to the city. A visually recognisable element of the new shop concept is the Chandelier, a visual module that can rotate on itself to become a digital screen or open up space to display products.
At the entrance to the shop, a stainless steel wall welcomes customers and houses a backlit display in green methacrylate. The fitting rooms are made of corrugated and hand-blasted metal panels, while an industrial metal niche with a red resin floor displays Stone Island's special garments. The ceiling with a perforated metal plate finish lends a technical atmosphere to the shop, in harmony with the cement-coloured resin covering the floor. Cork, a key element of the new retail concept, is treated to achieve a dark, textured surface while retaining its sound-absorbing and moisture-retaining properties. Shredded recycled paper and resins are used to create furniture elements with a concrete-like effect. Corrugated metal panels, sandblasted by hand, have a unique texture due to the application of sand and resin.
The shop offers a wide selection of products, including garments from the seasonal collections and Stone Island's Ghost, Marina and Stellina lines.
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🏷 Stone Island
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