The new collaboration between PUMA and PLEASURES is realized with Velophahis, an innovative sneaker whose silhouette pays tribute to the Y2K culture, a trend inspired by the style of the 2000s. The design blends the sub-cultural codes typical of Pleasures with the retro-futuristic look of Puma.

The model, which had already been revealed in January, is characterized by its worn appearance, accentuated by the use of a particular color treatment that is fixed on the sole in a completely unique way. Another innovative aspect is the choice of a purple overdyeing process that wraps around the entire shoe, from the sole to the laces, up to the finishes. The Pleasures logo is imprinted with the black color on a translucent purple part.

"We are excited to work with PLEASURES and to share and mix our perspectives and viewpoints. We like the ability of PLEASURES to bring different references and contact points. With this new collaboration, Velophasis takes on a completely new look and feel thanks to the DIY-inspired overdyeing effect," said Sarah Mayer, Head of Product Line Management, PUMA Sportstyle.

The PUMA x PLEASURES Velophasis Overdyed is available online from 24 June, in PUMA flagship stores and selected retailers.

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