The celebrity and business woman Kim Kardashian, has always been very close to the fashion house Balenciaga in recent years, becoming Brand Ambassador, posing for numerous campaigns and even going on the catwalk for the 51st couture. In addition to labor agreements the league also a deep friendship with Demna Gavsalia.

But in November 2022, this relationship seems to come to a breaking point, when Kim decides to distance herself from the fashion house after a scandal campaign.

The campaign in question sees children surrounded by various objects, including cocktail glasses and backpacks in the shape of teddy bears in bondage version.

A disaster much talked about by web users, certainly very curious to find out what the face of the maison thinks. The influencer claims to find the images of the campaign disturbing and stands against the communicative choice of the brand.

After the scandal, the maison apologizes publicly and the campaign is removed.

After some time, Kim returns on tiptoe at Balenciaga, initially we see her take part in the look book, shots of outfits immediately published online and attend the fashion shows, then begins to wear outfits signed by the maison both in daily life and on the red carpet.

But the official confirmation comes through a statement, published on the Maison’s social media.

"For me, this long-standing relationship is built on mutual trust and a commitment to doing what is right. I’m excited about this next chapter and the idea of becoming their ambassador"

Welcome back Kim, we are ready to discover the new features that will bring this backfire.