Dior continues its expansion on London and opens a new store on Sloane Street, the heart of luxury shopping, which will open on July 5.

The space is spread over 3 large floors: on the first floor there are accessories and jewelry by Maria Grazia Chiuri; on the second floor there is the men’s collection designed by Kim Jones. Finally, there is the women’s clothing line. 

The interior and furnishings of the boutique refer to those of the Paris flagship store located in Montaigne at number 30. Soft colours dominate: white, neutral and natural shades. There are also essential details that have always distinguished the design of Dior stores, such as Versailles parquet, toile de Jouy and Cannage.

The exterior stained glass windows, which recreate a play of light and transparency, have been designed with the motif of the Maison Cannage, characterized by Dior flags.