The historic fashion house will open its store this Saturday in Via Montenapoleone, in the heart of Milanese shopping.

The store covers a space of 520sqm, distributed on three levels; the ground floor is dedicated to a selection of bags displayed in niches flanked by shoes, glasses, scarves and small leather goods. Continuing on the ground floor there are three hidden spaces dedicated to Watchmaking and Jewellery.

The upper floors are dedicated to fashion, in particular in the first floor there is a salon dedicated to prêt-à-porter, in which will be housed the 'Cruise 2024' collection designed by creative director Virgine Viard and presented in Paramount studios, last May.

This collection is a mix between the fashion of the twenties and the eighties, creating contrasts between pop and the essence of Chanel.

A private entrance leads to the fitting room, reserved and offers a personalized service.

The architect Peter Marino, once again, brings the aesthetic nature of the house all over the world.

For the occasion, will be presented in the boutique, the collier '55.55' of the collection 'N°5' Haute Jewelry. The necklace features a bespoke 55.55 carat diamond cut and set.

The opening of this store confirms the centrality of Montenapoleone which ranks as the third most expensive shopping street in the world, after the Fifth Avenue in New York and the Tsim Sha Tsui in Hong Kong and the first in Europe.