With a strategic move, the renowned Italian luxury brand Brunello Cucinelli has splendidly entered the Australian market by inaugurating its flagship store in Sydney. The development of Sydney's primary luxury district, Castlereagh Street, was already evident and undergoing continuous improvement, featuring brands such as Valentino, Dior, Montblanc, and others. In 2022, Dexus had already announced the arrival of two renowned Italian luxury fashion brands, Missoni and Brunello Cucinelli, both expected at 25 Martin Place. Stewart Hutcheaon, Executive General Manager of Dexus, expressed his enthusiasm, "As we reach the early stages of the reimagination of 25 Martin Place, we are excited that Missoni and Brunello Cucinelli have chosen to launch their flagship operations at 25 Martin Place alongside top international designers in the prestigious Castlereagh Street district."

If these words were initially just good wishes at the early stages, today they can be considered a reality: Brunello Cucinelli has landed on this iconic luxury street.

Immersed in the bustling heart of Martin Place in Sydney, the new Cucinelli boutique spans two meticulously designed levels, each offering unique spaces to showcase the brand's exquisite collections. At the entrance, visitors are welcomed by an elegant staircase or an elevator leading to the upper level, the heart of the boutique. Here, elements of Sydney's atmosphere seamlessly blend with the timeless elegance synonymous with Brunello Cucinelli.

This addition to Brunello Cucinelli's retail portfolio in Sydney is the result of a partnership with the Graaf Group, a respected family-owned company with a diversified portfolio encompassing luxury projects in real estate, fashion, and hospitality throughout Australia.