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Demna Gavsalia, creative director of the maison Balenciaga teaches us to look at things from another perspective and offers us the Towel Skirt, the skirt that made the web discuss.

The daring creative director shows us that from a simple daily gesture, how to tie the shower towel in life, can be born innovative trends, eccentric and certainly against the current.

The Towel Skirt is a unisex skirt made of terry cotton and in different shades of gray with a wrap closure given by two internal buttons that make it take on the classic towel shape.

In the various shots of the campaign we see it next to beige cargo and a hoodie.

Not only the trend itself but also the price (695€) makes the critics discuss and the provocations are not long in coming.

"We present the VINARN Towel Skirt. An essential fashion item for spring 2024" is in this way that Ikea, ironically promotes his towel inspired by the new trend of the maison Balenciaga, in a very low cost version.

Surely a successful experiment that of this boss, risky and strange, is making everyone discuss, between media and criticism you do nothing but talk about the new trend.