He gradually harnessed his keen curatorial eye and design sensibilities to build an empire on minimal, yet adventurous fashion that moves with the times. After developing the world's first modern concept store, the Joseph label launched its first collection, the acclaimed Joseph Tricot knitwear line, in 1983.
Under Susana Clayton's Creative Direction since 2018, of-the-moment twists. Refined monochromatic pieces feature luxurious materials with pared-down details.
Sophisticated yet wearable, Joseph’s collections exhibit a rare sense of high-street versatility, achieving what may well be the epitome of "smart".
