D.A.T.E. is named by the acronym of its founders' names: Damiano, Alessandro, Tommaso and Emiliano. In 2005, the four met each other in London, where dissatisfied with their work, they decided to change and jumped into an ambitious project: they started to create their line of sneakers. After initial difficulties, the brand D.A.T.E. took shape and was launched in 2006 at the Pitti Immagine Uomo, with over 800 pairs sold. Today D.A.T.E. is a brand that sells more than 250,000 pairs of shoes a year in the best boutiques around the world.