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BOY London

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Founded in 1976
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Genre
Woman
Man
Brand type
Streetwear
History & Philosophy
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Boy London shows new styles and innovative trends.

Founded by Stephane Raynor in 1976, BOY London remains the brand that everyone wants. Everyone worn this brand, from Warhol to Madonna, from Punk to New Romantics, adopted as a uniform for each youth movement.

In fact, Stephane had sold 50 dresses for Malcolm Mclaren at his shop 'Let it Rock' before opening the legendary 'Acme Attractions'. When he opened the shop BOY London on Kings Rd in 1976, things really began to take shape: the brand was the epicenter of a new dawn both in fashion and in music.

Powered by a constant desire for reinvention and to set new styles and innovative trends, BOY London has quickly become the most iconic and well-known brand on the planet, imitated by all.

True to the original spirit of BOY, the new store in London has a continuously moving form, instillations of art and living design studios.

The shop sells on a weekly basis, times have changed, but BOY London remains influential as ever.

Stores selling BOY London
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Other stores
Selling BOY London
Rua Dom Pedro V 120 1250-094 Portugal
Via Cesare Battisti, 26 41121 Italy
Via Vignolese, 444 41125 Italy
Piazza Stradivari, 18 26100 Italy
Via Annunziatella, 14/18 75100 Italy
Via Santa Caterina, 234 89121 Italy
Corso Umberto I, 255 84013 Italy
Via Santa Trinità, 41 59100 Italy
Corso Vittorio Emanuele, 190 76125 Italy
Corso Repubblica, 26 28041 Italy
Piazza Martin Luther King 87036 Italy
58 High Street LE1 5YP United Kingdom
Via Settimo, 24 10099 Italy
Via Roma, 94 23032 Italy
VIA CAVOUR, 1-3 Italy
Corso Umberto I, 147 70056 Italy
Piazza della Vittoria, 60 50053 Italy
Via Provinciale, 4 22040 Italy
27 High Street LE1 4FP United Kingdom
Kärntner Street 19 1010 Austria
Viale S. Lorenzo, 60 00040 Italy
via Degli Sminatori, 27 40026 Italy
Via Pietro Micca, 2 10121 Italy
via Ponte alle Mosse, 136/D 50144 Italy
Tsim Sha Tsui, Salisbury Rd, 18號 852 China
175-187 Linthorpe Rd TS1 4AG United Kingdom
92 George Street EH2 3DF United Kingdom
3 Philadelphia Street BS1 3BZ United Kingdom
Via Matteo Degli Organi, 202 59100 Italy
1F & 2F, Citic Square, Jing‘an District China
Via Pietrapiana, 67/R 50122 Italy
Via Federico Fratini 29 05100 Italy
Via Aurelia Nord Km.76 00053 Italy
Corso Matteotti 38 62017 Italy
Via Luigi Einaudi, 32 25030 Italy
Corso Giuseppe Garibaldi, 29 06049 Italy
Corso Vittorio Emanuele III 183 89900 Italy
Via Costarelli, 8 95131 Italy
The Bullring Upper Mall East B5 4BP United Kingdom
1 Exchange Square Central M3 1BD United Kingdom
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