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Founded in 1949
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Genre
Child
Woman
Man
Brand type
Sportswear
Brand specialized in
Sneakers
History & Philosophy
Read the story

ASICS and its products for sports, in particular of running.

ASICS, founded in 1949 in Kobe, Japan, by Kihachiro Onitsuka, is a footwear and sporting goods company, initially known only as Onitsuka Tiger and producing only basketball shoes. Today it produces footwear for basketball, soccer, tennis, martial arts, cricket, golf, wrestling, athletics, cross-training, volleyball, and many other sports.

On 21 July 1977, the company Onitsuka Co. Ltd. merges with the GTO and JELENK, forming the ASICS Corporation. The name of the company is the acronym of the Latin phrase "Anima Sana In Corpore Sano", a variant of the Latin phrase "Mens sana in corpore sano".  ASICS shoes were introduced in the United States in 1977 with the Tiger brand and then commercialized in the name of Onitsuka Tiger, its original name, for the line intended for the casual market.

The Asics brand, on the other hand, has been maintained and developed for all products intended for sport, in particular the world of running, in which Asics stands at the top of the best-selling and appreciated products by professionals. In recent seasons, with the spread of silouette running in the fashion world, Asics has expanded its range for this sector, with great success, and has created collaborations that have generated enthusiasm, such as that with Ronnie Fieg, sold in stores of the most exclusive fashion and sneakers in the world.

 

Products
From online shops
Asics Asics Gel-Respector 24 Kilates "Virgen Extra" 699.00 €
699.00
Asics ASICS Gel-Lyte III Solebox "Blue Carpenter Bee" 599.00 €
599.00
Asics Hs4-S Gel-Sonoma 15-50 Gtx 160 €
160

Asics stores in Paris

Stores selling this brand

Other stores in Paris

Selling Asics
80 Berwick Street, London, W1F 8TU W1F 8TU London United Kingdom
12, Rue Perré 75003 Paris France
23, 25, 27 and 39 rue Étienne Marcel 75001 Paris France
10 Rue Beaurepaire 75010 Paris France
39 Rue du Temple, 75004 75004 Paris France
19 Rue Pierre Lescot 75001 Paris France
17 Rue François 1er 75008 Paris France
SHOP Asics PRODUCTS
Asics Asics Gel-Respector 24 Kilates "Virgen Extra" 699.00 €
699.00
Asics ASICS Gel-Lyte III Solebox "Blue Carpenter Bee" 599.00 €
599.00
Asics Hs4-S Gel-Sonoma 15-50 Gtx 160 €
160
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