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Founded in 2014
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History & Philosophy
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AREA, style and pop energy

Founded in 2014 by designers Beckett Fogg and Piotrek Pansczczyk in downtown New York City, AREA is a womenswear and accessories design studio specializing in quality craftsmanship, textile development, and innovative embellishment. Since its launch, AREA has garnered a cult following with their modern and timeless take on beauty and glamour.

Beckett is originally from Lexington, Kentucky, and Piotrek was born in Poland and raised in Holland. After experience at Calvin Klein Collection and Chloé, respectively, they met at Parsons while pursuing their Masters in Fashion Design and Society. The designers meld their uniquely diverse backgrounds to explore history, aspiration, and conceptualized ideas of glamour through AREA.

The exploration of perceptions on femininity and beauty is an ongoing reference for AREA; the ways in which these ideals evolve and change across time and cultures is a driving inspirational force for the brand. By embracing the constant evolution of our ideals of beauty, AREA celebrates duality and togetherness.

AREA’s signature style is multi-faceted; witty, inherently glam, playfully decadent and injected with a pop energy. The brand shares its name and spirit with the iconic 80s Manhattan nightclub, known for its fusion of art and performance in conceptually-themed nights attracting an eclectic mix of uptown and downtown scenes along with international celebrities.

Currently stocked at leading retailers around the globe, AREA has grown beyond its Downtown roots, spreading its ethos of inclusiveness and irreverent glamour around the globe.

From online shops
Area Area scalloped choker Price 357.00 € 50 % 178,5 €
reduced price on store's website
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146 N Robertson Blvd 90048 United States
3393 Peachtree Rd NE 30326 United States
3400 Palm Way 78758 United States
2600 Post Oak Blvd 77056 United States
Ny Østergade 19 1101 Denmark
2901 S Capital of Texas Hwy S 78746 United States
Via Roma, 173 30022 Italy
TERRASSES DU PORT 9 Quai du Lazaret 13002 France
Via XX Settembre, 28 25122 Italy
Viale Matteotti, 25 48015 Italy
Via Gambalunga, 28 47921 Italy
Via Giovanni Primicerio, 45/51 80048 Italy
Via Gramsci, 8 25122 Italy
Academy House, 161-167 Oxford St W1D 2JP United Kingdom
3 Newburgh St W1F 7RE United Kingdom
39 Brook Street W1K 4JE United Kingdom
17 Rue François 1er 75008 France
20 West 8th Street 10011 United States
2010 E 7th St 90021 United States
1005 Lincoln Rd 33139 United States
337 Lafayette St 10012 United States
1931 Collins Ave 33139 United States
29 Greene St 10013 United States
1220 Collins Ave 33139 United States
253 Post St 94108 United States
80 Wooster St 10012 United States
110 N Robertson Blvd 90048 United States
118 N Peoria St 60607 United States
186 Newbury St 02116 United States
40 E Delaware Pl 60611 United States
Via Roma, 19/21/r 50123 Italy
737 Michigan Ave 60611 United States
6900 E Camelback Rd 85251 United States
150 Stockton St 94108 United States
5300 Wisconsin Ave NW 20015 United States
700 N Michigan Ave 60611 United States
9700 Collins Ave 33154 United States
384 Post St 94108 United States
Via Dei Mille, 65 80121 Italy
Galleria Pellicciai, 5 37121 Italy
Corso Stamira, 22 60122 Italy
20 Côte de la Fabrique G1R 3V9 Canada del Duomo 20121 Italy
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