A_Plan_Application is a newly-launched label founded by Berlin-born artist Anna Blessmann, which offers beautifully constructed clothing with a utilitarian and minimalist elegance.

As an artist with her own clear visual language she explains she was always reluctant to “wear somebody else’s vision”, and so started to make her own, super simple clothing.

She was then introduced to the New Guards Group, the Italian fashion company behind Off-White and, 18 months down the line, it has now arrived in stores from Browns to Selfridges.

Called A Plan Application, the versatile collection is designed to avoid trends and instead function as a working wardrobe that can be built upon each season.