ASAP LAB, which stands for As Sustainable As Possible, is a store that demonstrates how sustainability, style and design can travel together. The shop has a simple, clean yet with a great impact and the selected products are characterized by quality and good taste.
Milan's shop, opened in 2007, is situated in C.so Garbialdi, near Moscova metropolitan station. Later the brand opened a boutique in Paris, in 99 rue du Bac.
Asap Lab invites consumers to evolve towards the concepts of "ethical consumption" and "sustainable consumption", in order to reduce waste and to think about purchases far from forced seasonality.
All products are made in Italy, in order to safeguard the heritage of craftsmanship and to guarantee a short production chain.
The brands to mention are Recylcled - limited edition, which manufactures dresses and knitwear with yarn spun by big textile companies, 100% natural brand, which produces natural-only yarns, such as silk, linen, yak, but also cashmere and Natural dye Cashmere line, which produces clothing in precious colored fabric with vegetable dyes, completely hypoallergenic. Another brand to mention is RVR Lardini: garments created with innovative production capable to give life to reversibile clothing, using 50% less of fabrics, and energy.
In addition, there is a whole range of accessories called 'vegetable tanned leather', which offers skin dyeing products, delightfully captivating and perfect for a gift idea in line with quality and ecology.