The store A.P.C. (Atelier de Production et de Creation) was founded by Jean Touitou in Paris, in 1987. In the same year, the first men's collection was launched and in the following year the women's collection too. The store mainly sells prêt-à-porter clothing for men and women, but also footwear and different kind of accessories.
The store collaborated with Kanye West, but also with lesser-known artists, such as Louis W., Vanessa Seward and Outdoor Voices. The clothing symbols of the enormous success of A.P.C. are classic clothes, as shirts, jackets and men’s trousers.
Indeed, the store offers contemporary, but high-quality products, classical clothing revisited in modern and casual style: denim clothes, cotton shirts or silk dresses. The mission of A.P.C. is to make products easy but also "perfect", unique in their genre and apt for everyday life.
In Paris, the store has many locations and collections of A.P.C. can also be found in the most famous department stores in the capital, such as Galeries Lafayette and Le Bon Marché. The stores are very comfortable, bright and generally have a very simple and modern interior design, everywhere dominates wood material, from parquet floors to the furniture for the exposition of shoes and accessories, and also the ceiling.