In 2012, Club Les (Art)ists started selling t-shirts inspired by United States football shirts; these were first available at the Colette retail store in Paris in 2 colors, black and white, such as a street and a knit at home. The idea was to create an imaginary sports club. Club Les (Art)ists is an independent French label based in Paris and wants to express a new fashion brand category, mixing streetwear and sportswear. The dream team includes only artists preferred by art, fashion and music. Their supporters share their interests in the fields of contemporary art, design, architecture, fashion, music, travel, high technology and food.