Every maxi dress, silk foulard, midi skirts, colorful knitwear, wool coat and oversize sunglasses by Emilo Pucci is unmistakable tanks to his unique prints.
The Emilio Pucci brand was founded by Marquis Emilio Pucci, aviator, political and designer. It all happened by accident when, in retreat in the Swiss mountains, after the Second World War, a streamlined ski outfit designed by the Marquis for a friend, was photographed and published on Harper's Bazaar. The success came soon, when Emilio Pucci from the production of ski outfits, created real fashion collections. His fame earned him the Oscar of fashion in 1954, and ended up landing in Hollywood, where he met one of his most loyal fans, Marilyn Monroe.
The Marquis was crowned "The Prince of Prints" by fashion journalists at the international level, thanks to his bold designs and innovative, as well as from his radical approach to the fashion of that time. Even today his vision of cutting edge and iconic prints are the protagonists of the brand. Inspired by the natural landscapes, architecture and exotic cultures, Emilio Pucci created fine art with organic shapes and geometric patterns, a swirl patterns in a sophisticated fusion of tones combined with unprecedented skill.
His sunny and refined aesthetics moved by women's and men's suits, for a true luxury lifestyle: porcelain, linens, lingerie, perfumes and carpets, until draw in 1971, the emblem of the NASA's space mission "Apollo 15 ".
At his death, in 1992, Emilio Pucci's daughter, Laudomia, took over his father's business and in April 2000, Pucci family reached an agreement with LVMH, the French brand leader in the luxury market, which acquired 67 % of the company.
Today, the artistic director and creative, Peter Dundas, has brought a new vision of great modernity and freshness, perfectly in tune with the spirit of this unique brand, which continues to play a leading role in the fashion world. The Emilio Pucci's universe in addition to the creation of ready-to-wear offers customers a style that includes accessories, furniture and glasses.